Optimize Me

Saturday, January 06, 2007

Whats changing in 2007

Firstly I would like to wish everyone a belated Happy New Year and hope of everyone had a great Christmas or Eid as the case maybe. I thought it would be a good idea to start the year by providing you guys with what we might expect from the world of Search Engine Marketing.

As the most complicated search engine Google usually sets the bar for best optimization practices so focusing on attaining results on Google usually nets favorable results on the other major engines. With that in mind I do not see any reason that ethical optimization tactics will be revised to any significant level in 2007.

I cannot stress enough the importance of the emerging 'Mobile Search' industry and I expect that the increase in R&D from Google and some effort from Yahoo and Microsoft in this area will produce an undeniable need for separate, mobile-friendly websites (i.e. .mobi sites designed entirely for mobile use). This market place will see significant growth this year as Internet marketing companies jump into action and begin offering mobile site creation, promotion and optimization.

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