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Sunday, December 03, 2006

The new comers question:Do I have to invest in Link Building?

A few of my friends who have recently started selling online have asked me this question so Im answering it for all to read. If anyone else has any other advice please feel free to leave a comment.

For successful SEO, you need support of links from other websites. It is possible to optimize a website for any number of keywords, but that doesn’t mean it would rank for all those keywords. Rankings are dependent on competition, which is different for different industries and different keywords. Some keywords have high competition and some have very little. Competition is dealt with not only the on-page optimization but also the off-page support that your website enjoys – links.

The more competitive the keyword, the more off-page support you would need in order to rank.
However, you don’t need to invest in links at the same time as SEO. The best option is to always choose a combination of competitive and easy to rank keywords so that while to invest in competitive keywords, you also start seeing results of the SEO through easy to rank keywords. It is always a good idea to keep your eyes on the search pattern as it keeps changing. Usually, the newer keywords are easier to rank with.

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