Optimize Me

Saturday, December 09, 2006

Keyword Optimization Definitions

As a novice website owner, you may not be familiar with the technical definitions in today's search engine placement world. In this 2 part blog ill be explaining some key words that you should all know about.

Keyword proximity is how close your keywords are to one another. In most cases, the closer the keywords are, the more chance of getting a good search engine ranking.

Take these two sentences for example:

Beginner Keyword Definitions

Keyword Definitions for the Beginner

Using the example titles above, if a search was made for "beginner keyword definitions," a web page with the first sentence is more likely to rank higher than the second.

Keyword prominence refers to how prominent keywords are within a web page.

To achieve the best rankings, place your most important keywords at the start of the page, the end of the page, and in your H1, H2 and TITLE tags.

Keyword marketing is the process of targeting customers by keywords. In terms of advertising, keyword marketing involves purchasing ad units, typically banners and text links, on the search results page for particular keywords. In terms of search engine optimization, keyword marketing involves achieving top rankings in the actual (organic) search results themselves.


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