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Sunday, December 10, 2006

Google Audio Ads

Google is allowing some of its existing online marketers to use its automated advertising system to broadcast ads on radio stations around the United States.

The beta test of Google Audio Ads is the result of the integration of technology from Google's acquisition of radio advertising company dMarc Broadcasting nearly a year ago.

The system allows advertisers to see real-time reports on the ads and change settings, like geographical target or time of day, as well as hear the ad after it has played. Typically, the more targeted an ad campaign the higher the rates, according to Google.

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