Optimize Me

Sunday, December 10, 2006

Google Audio Ads

Google is allowing some of its existing online marketers to use its automated advertising system to broadcast ads on radio stations around the United States.

The beta test of Google Audio Ads is the result of the integration of technology from Google's acquisition of radio advertising company dMarc Broadcasting nearly a year ago.

The system allows advertisers to see real-time reports on the ads and change settings, like geographical target or time of day, as well as hear the ad after it has played. Typically, the more targeted an ad campaign the higher the rates, according to Google.

Saturday, December 09, 2006

Yahoo Instant Search

For those of you that didn't know Yahoo! introduced a new search function to it's ever-growing tool base back in September. Having used it for a while I felt it was worth blogging about.

Yahoo! Instant Search displays results as you type your query. The results come from either Yahoo! Shortcuts to news, weather and other relevant information or from the No.1 results in it's index. Yahoo! Search also provides instant corrections for "select" misspellings. I emphasise select because it did not offer any corrections for misspellings that I enter.

If this becomes a popular tool which i predict, I see a lot of webmasters scrambling even more ferociously to get their web sites listed in the No.1 position at Yahoo!.

Keyword Optimization Definitions

As a novice website owner, you may not be familiar with the technical definitions in today's search engine placement world. In this 2 part blog ill be explaining some key words that you should all know about.

Keyword proximity is how close your keywords are to one another. In most cases, the closer the keywords are, the more chance of getting a good search engine ranking.

Take these two sentences for example:

Beginner Keyword Definitions

Keyword Definitions for the Beginner

Using the example titles above, if a search was made for "beginner keyword definitions," a web page with the first sentence is more likely to rank higher than the second.

Keyword prominence refers to how prominent keywords are within a web page.

To achieve the best rankings, place your most important keywords at the start of the page, the end of the page, and in your H1, H2 and TITLE tags.

Keyword marketing is the process of targeting customers by keywords. In terms of advertising, keyword marketing involves purchasing ad units, typically banners and text links, on the search results page for particular keywords. In terms of search engine optimization, keyword marketing involves achieving top rankings in the actual (organic) search results themselves.

Sunday, December 03, 2006

The new comers question:Do I have to invest in Link Building?

A few of my friends who have recently started selling online have asked me this question so Im answering it for all to read. If anyone else has any other advice please feel free to leave a comment.

For successful SEO, you need support of links from other websites. It is possible to optimize a website for any number of keywords, but that doesn’t mean it would rank for all those keywords. Rankings are dependent on competition, which is different for different industries and different keywords. Some keywords have high competition and some have very little. Competition is dealt with not only the on-page optimization but also the off-page support that your website enjoys – links.

The more competitive the keyword, the more off-page support you would need in order to rank.
However, you don’t need to invest in links at the same time as SEO. The best option is to always choose a combination of competitive and easy to rank keywords so that while to invest in competitive keywords, you also start seeing results of the SEO through easy to rank keywords. It is always a good idea to keep your eyes on the search pattern as it keeps changing. Usually, the newer keywords are easier to rank with.