Optimize Me

Thursday, November 30, 2006

Kintish and Business Networking

Following on from my last post I thought I would give some more information on Kintish and what they do.

Kintish specialise in Business networking, which is simply having a conversation, yet most business people miss out on valuable new business leads by not utilising business networking techniques effectively. Thats where Kintish can help you can become a confident and effective business networker and follow up all potential business leads and business opportunities in a professional manner.

For more information please check out the Kintish website

Also their blog Being Kintished

Tuesday, November 28, 2006

Kintish now on Myspace

Will Kintish the business networking guru and client of ours has joined the world of Myspace.

Check out his website at http://www.myspace.com/kintish

Will Kintish qualified as a chartered accountant in 1971, aged 23 and stayed in practice for the next 30 years.

He ended his accountancy career as the senior partner on merger with a national firm on May 31 2000. The next day he set up Kintish to show people in the professional, financial and service-based communities how to attract more business and clients.

Monday, November 27, 2006

Avoiding Click Fraud

Following on from my last post i thought id say a few words on how to avoid the ever increasing problem of click fraud.

Basically most click fraud comes from the popular keywords, where advertisers are paying top dollars just to be seen for that keyword. It's best to advertise on the smaller keywords, where there's not a lot of competitors advertising and not a lot of searches. Most people that commit click fraud focus on high paying keywords because that's where they will make the most money.

Stay away from PPC companies that don't monitor the clicks, these companies are prone to click fraud. Also stay away from the ones that are small, they most likely have a small or no staff at all that monitor their service, they are also known for committing click fraud their self. It's best to stay with PPC companies that are well known, such as Overture or Google.

Sunday, November 19, 2006

Click Fraud Explained

The term 'click fraud' has been creeping up more and more in news articles and blogs everywhere especially with the emergence of Google Custom Search Engine which some believe is just another tool for fraud. Heres how i view the impact of click fraud...

Click Fraud refers to any kind of click received from a CPC search engine that is generated artificially through human or technological means with the sole purpose of creating a debiting click, resulting in zero possibility for a conversion to occur.

It is estimated that over 15% of budget will go to click fraud – and in some highly competitive markets close to 50%.

Type 1 Click Fraud: If a competitor (or someone who doesn't like you) finds the ad and clicks on it, that would be considered click fraud. The person had no interest in your site whatsoever. They are trying to do you harm.

Type 2 Click Fraud: Someone (insane) re-clicks on the same ad repeatedly or is just plain confused. Or their keyboard or mouse goes berserk.

Type 3 Click Fraud: Someone creates a site with GoogleAds on it and participates in the Google AdSense program and clicks on the ads to generate revenue for themselves. (AdSense is the program where on your own site you display Google pay-per-click ads and when someone clicks on them, you get a part of the revenue.)

Amazon enter the world of Pay-Per-Click

Amazon has always been well-known for the numerous items it sells in their vast marketplace. They have an amazing affiliate program as well. However, I would have never expected Amazon to come up with it’s very own Pay-Per-Click Service for other merchants!

Pay-Per-Click has been widely known through Google’s PPC Adwords service and Yahoo! has adopted it as well. Now Amazon has decided to enter the field and make some money!

Amazon is now offering a Pay-Per-Click Service for merchants who want to display their results in the Amazon Marketplace Listings. This service is provided through ClickRiver, which is powered by Amazon’s A9 Unit. The only part which I don’t like is they will be serving third party advertisements along with your paid listings.

Thursday, November 16, 2006

Pushon Blog Moved

Just a quick post to let everyone know My company Pushon has moved its blog site to http://blog.pushon.co.uk. Anyone interested in the World of SEO or SEM should have a quick look it will be worth your while.