Optimize Me

Thursday, October 19, 2006

How Search Engines Work

Every engine has a different ranking algorithm, which simply means that they each consider different things important or not important when determining relevancy and ranking. Therefore, what works for one engine won' t necessarily work for another.

The engines like simplicity! You'll have much more success with your web page if you're not utilizing techniques like frames, JavaScript, dynamic pages, graphic-intense pages, etc.

As the engines like simplicity take it slowly, don't utilise every one of these techniques on your page. Instead, start with a few, remembering that the tags toward the top of the page are most important. If you need boosts in relevancy, then add a few more tags to see how that helps.

In most cases, you won't be able to optimize each page for more than one or two keywords. So, don't think that you'll be able to optimize your main page for 14 different keyword phrases. It just won't work! Fine tune each page for one or two keyword phrases only, and you'll be much more successful.


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