Optimize Me

Tuesday, October 31, 2006

Blog Page Rank Tricks 2

Here are the next 4 tricks that can be used to help increase blog traffic.

5) Use keywords in your blog post titles - This is a given for SEO. Most blogging software uses the post title as the url so take advantage of it.

6) Optimize your blog categories - When you create categories for your blog, be sure to use keywords in the titles. When you post, be sure to default to a general category that is relevant no matter what the post is about. Choose multiple categories on each post when appropriate. This will create a "SEO-friendly" url for each post you make.

7) Submit your blog directories - Also submit the blog to regular directories such as (DMOZ, JoeAnt, GoGuides, Google Blog Search, etc) that have categories for blogs.

8) Offer RSS to email - Anywhere from 10% to 40% of your blog traffic can come from individuals that perfer to read blog posts via email. RSS readers and aggregators can be confusing. Adding email services to your blog isn't. There are several free services available for this including: FeedBlitz, Squeet, and Zookoda.

Blog Page Rank Tricks

As fancy as the term "blog" sounds, it's actually just a website that uses a content management system. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available.

Here are the first 4 of 8 tricks that can increase your visibility in search engines and eventually drive more traffic to your blog.

1) Syndicate your blog - Make it easy for people to subscribe to your blog. Sign-up with a free service like Feedburner and then create a "syndication" area on your site.

2) Ping blog search engines - This can be configured with blog software such as Movable Type or WordPress to work automatically. If you're using Blogger.com, then you can do this manually with Pingomatic.com or Pingoat.com.

3) Make comments on other blogs - Your name will be linked to the blog url that you enter. Don’t make comments that offer no value to the blog post. Don't use keywords in the field for your name, use your name or blog name.

4) Use track backs - If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site. A TrackBack is a mechanism used in a blog to show, around an entry, a list of other blogs that refer to it.

Friday, October 20, 2006

What is Blog Spam?

Im sure most of us have either visited a blog full of random links or have been left a comment that contains many unrelated links.......welcome to the world of Blog Spam!

What exactly is blog spam? Blog spam is simply a blog that does not have very much content. A blog spam exists merely to drive traffic to certain sites. It is in fact used by many people as a SEO technique. Blog spamming is not acceptable to a wide range of sectors. With the main aim of generating traffic, blog spams do not really contribute anything relevant. They exist to provide links to their parent websites and nothing else.

How do you spam blogs? As already discussed above, blogs are normally used to publish information related to website content. Thus content is the most important thing. For blog spams, however, no such importance is placed on content. Blog spams may contain just about anything to increase traffic to the parent website, blog spams are normally filled with only links or classifieds (which actually point to another site). Another aspect of spam blogging is the comment feature. Programs are created to post spam as comments in different blogs. This is usually very irritating because spam posted as comments are generally unrelated to the blog topic.

Thursday, October 19, 2006

How Search Engines Work

Every engine has a different ranking algorithm, which simply means that they each consider different things important or not important when determining relevancy and ranking. Therefore, what works for one engine won' t necessarily work for another.

The engines like simplicity! You'll have much more success with your web page if you're not utilizing techniques like frames, JavaScript, dynamic pages, graphic-intense pages, etc.

As the engines like simplicity take it slowly, don't utilise every one of these techniques on your page. Instead, start with a few, remembering that the tags toward the top of the page are most important. If you need boosts in relevancy, then add a few more tags to see how that helps.

In most cases, you won't be able to optimize each page for more than one or two keywords. So, don't think that you'll be able to optimize your main page for 14 different keyword phrases. It just won't work! Fine tune each page for one or two keyword phrases only, and you'll be much more successful.

Tuesday, October 17, 2006

Advantages of Paid Links

Paid links are links from other websites purchased solely for the value of the link rather than for direct clicks. Paid links have become so popular that auction sites have arisen up for just this purpose and they can even be bought on eBay now.

There is no particular problem with paid links, however I would recommend applying the same criteria that you would to reciprocal links. If you are going to purchase links, only purchase them from related sites and try to make sure the link is not buried down at the bottom of the page.

Run-of-site links (links that appear on every page) are not significantly more valuable than single links on the homepage other than for the traffic. If you’ve purchased a link in a good location and on a good site you’re likely to get some good traffic from it. This is the general rule that should be used when purchasing a link for traffic. If a link increases PageRank it’s a great bonus but if you have bought the link for the traffic and your getting it, then the link becomes secondary.

Keywords In Your Articles

It is important to realise how to write a good article and one of the ways is to provide the article submission sites with a list of quality keywords...

One method of making sure that the readre followes your article back to your site is to write relevant articles. Writing what you know about will ensure that you provide quality work and that your article is easily traced. Stick with articles that are themed after the keywords in your website. This will provide an easy transition from your article on another site, to the keywords on your webpage.

By carefully crafting articles, it is very possible for a beginner, to establish enough links that you will essentially have free advertising across the web. By keeping a few things in mind, such as keyword relevance and linking to similar sites, you will guarantee that the pathway from the location of your article to your actual website is easy and worthwhile.

Tuesday, October 10, 2006

Can Search Engines Follow Your Site’s Link structure?

This was a question put to me by my fellow colleague Jamie Clouting the other day, heres what we discussed...

If your site employs a drop-down menu that is run with java script, then search engines may find your main page, but they won’t follow the links to your interior pages. Similarly if your navigation area is an image map, a graphic with “hot spots” that link to your various internal pages then the search engines cannot and will not find the other pages of your site. To get maximum traffic it is imperative to have as many of your pages as possible indexed in the big search engines. You can accomplish this by adding a text-based navigation area at the bottom of your pages or a site-map page with text links to all your interior pages.

If you pay attention to small considerations like these, you can greatly improve your site’s chances of appearing near the top of search results.

What is an Email Marketing Solution?

The free encyclopedia “Wikipedia” (en.wikipedia.org) gives such definition of email marketing solution: “A form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing”.
Email marketing solution is very similar to ordinary email, it’s just a kind of advertising. This solution is very effective, your message is directed to definite people, and you are sure they’ll receive it and will get to know it, because the first thing people do when they switch on the computer is check their email.
Email marketing solution can be irreplaceably useful for your business and your customers. If you provide some action or discounts it’s the best way to inform your customers. Also there are a large amount of different web resources, which offer deliveries of news and articles to their subscribers. In such cases email marketing solution is very convenient, because people don’t need to waste their time looking for information.

Tuesday, October 03, 2006

Directories and their function

For those of you who dont know what the big deal with a directory is...

A directory is simply a web site that contains a categorised listing of links from around the web. They aid surfers to locate the 'best' and most informative links for a particular category. For example a category may be called 'Search engine optimisation' and in this category there is list of links about home PPC and SEM. Directories consist of a collection of categories into which links are seperated. Categories can have sub-categories to make the division of links more specific.

There are a multitude of varied directories on the web at present. They range from general directories that include categories for almost everything, to specific directories that contain categories to match specific areas of interest e.g. web sites about health. It is helpful to get your web site listed in as many directories as possible as this will help you beat the competition in rankings.

Getting your link listed varies between directories as each has their own different process. Some directories require a fee but most do not. A lot of directories offer a mixture between free and paid listing. When you pay to get your link listed in a directory it is normally added within a week and it is guaranteed to be added. On the otherside a directory that offers a free listing can take anywhere from a week to several months to add your link, and also there is no guarantee that the link will be added.