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Wednesday, September 27, 2006

Complicated Menu System can affect your page rank

A somewhat overlooked mistake that can reduce your page rank is that of using complicating menu systems. Heres my explanation as to why...

Search engines spiders that crawl through our pages are very basic. They find it hard to navigate complicated menu systems implemented for example in JavaScript or as a Java applet. Just because it can be easy for a human to navigate through a site never assume it will be as easy for a search engine spider. A menu system using simple textual links will be easier for a spider to understand and it will be able to successfully navigate your site. A lot of the time complicated menu systems can be replicated using textual links and CSS.

If you must use a complicated menu system be sure to provide a site map that is clearly accessible from the homepage of your site and contains only textual links to your pages. This ensures that even if the spider cannot understand your menu system that it will be able to find the pages on your site.

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