Optimize Me

Friday, September 29, 2006

Building your link popularity

We all know in order to build up link popularity many inbound, one-way links need to be created. This can be achieved in a number of different ways...

Directories
Directories are categorised listings of links from around the web. Many directories exist and vary in their methods of getting your link posted on them. They provide a great source of quality inbound, one-way links. Getting listed in quality directories such as DMOZ or Yahoo can be more beneficial for your link popularity than a lot of links from smaller, newer directories. (In my next post ill tell you which directories to post to.)

Great site content
The most powerful way to get inbound, one-way links is to have great site content that other web sites will want to link to. This allows you to get links from sites other than directories, which can definitely be better. The best thing about this is that it requires no communication on your part, it just happens naturally. If your site has poor content then others sites may not link, including the directories. Most of the top ranking web sites today got to the top because of great content. Writing interesting and informative articles for your web site is a good way of getting these kind of links.

Emailing web site owners
If you come across a listing of links on a web site other than a directory e.g. a links page on a somebody's personal web site, it can do no harm to write the web site owner a polite email requesting a link to your site from their page. They may request a reciprocal link in return but sometimes they do not and you can get a quality inbound, one-way link for your efforts. I have got many links in the past using this method. In my email I always ask them to visit the site in question before making a decision to link.

Wednesday, September 27, 2006

Complicated Menu System can affect your page rank

A somewhat overlooked mistake that can reduce your page rank is that of using complicating menu systems. Heres my explanation as to why...

Search engines spiders that crawl through our pages are very basic. They find it hard to navigate complicated menu systems implemented for example in JavaScript or as a Java applet. Just because it can be easy for a human to navigate through a site never assume it will be as easy for a search engine spider. A menu system using simple textual links will be easier for a spider to understand and it will be able to successfully navigate your site. A lot of the time complicated menu systems can be replicated using textual links and CSS.

If you must use a complicated menu system be sure to provide a site map that is clearly accessible from the homepage of your site and contains only textual links to your pages. This ensures that even if the spider cannot understand your menu system that it will be able to find the pages on your site.

Monday, September 25, 2006

Marketing through your Website

I believe websites should be constructed with the objective that they will be optimized and ranked higher by search engines. When constructing a website it is imprtant to remember that it must contain content with relevant words, that when your target audience or customers type related key words in a search engine, they find your website easily. Your website should give all the information about your company with details about the products or services that it offers. You can construct your website in such a way that your customers can order online or give feedback about a product they have purchased from your company.

Sunday, September 24, 2006

Making Adsense of it all

Google Adsense is a program in which websites may place javascript ads upon their site. Each time a vistor clicks upon a Adsense Ad and another site is shown, the webmaster or that website earns a percentage of the ad placement revenue. The adsense Ads are highly targeted toward the keyword density of your website. If your site is about Search Engine Marketing, addtional search engine marketing advertisments will be placed upon your site via the javascript code. Adsense is a fantastic program to earn passive income from your website or sites.

Google Adsense is a sister program to Google Adwords. AdWords is Google’s flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one title line and two content text lines.

Payout of Adsense is genrally 40-50% of the cost of the of the orginal Adwords cost.

Tuesday, September 19, 2006

Alternative ways to get into Google

Everyone is concerned about their Google rankings however an algorithm change or an update can ochange all that. In this two part blog im goin to share some alternative ways to get into google which i think can be very useful.

Google Video

Google Video allows you to have your very own tv show on one of the largest search engines on the internet. This is a form of multimedia that is certainly gaining popularity online. Right now Google Video is in a growth stage and it’s one of the perfect times to get in and be one of the first to brand yourself in a particular market. Videos are also a great selling point if you have a product that can be demonstrated. With Google video, you can now have your very own infomercial indexed in the search engines. To check out this new technology, go to http://video.google.com

Google Base

Google Base was launched in November of 2005. Google base describes itself as “a place where you can add all types of information that we’ll host and make searchable online”. Now, that does sound like a webmaster’s dream.

Your item could be almost anything: your products, research papers, articles, press releases, etc. You can describe all of your items so that you can zone in on your targeted visitor.

Anyone with a Google account can use this service, you can find out more about Google Base, visit http://base.google.com/base/about.html

Google Local

Getting your products into Google local can put your items in front of some serious buyers. People often go to Google Local looking for a specific item or service in a particular geographic area. If you own a small business, Google Local is the perfect opportunity to increase your reach without spending lots of advertising cash.

Trageting those Ads

I was reading quite along article on the emergence of ad targeting heres my summary and my thoughts on the topic.

Most of us are familiar with contextual targeting; it has been used in offline and online advertising for a long time. If you read a magazine article about home gardening the ads on the page will probably be for Miracle Grow or something. The same principle is applied to the web.

Behavioral targeting is relatively new but catching on fast. The Internet, with its ability to record behavior, is largely responsible for the increase in behavioral targeting. Marketers like targeted ads because they reach specific consumers, eliminating waste and increasing advertising efficiency.

As marketing shifts from traditional media to online media, today’s marketers are embracing search strategies such as SEO (search engine optimisation) and PPC (pay-per-click advertising), as well as contextual, demographic and behavioral targeting.

Tuesday, September 12, 2006

Quick optimization Tips

The header tags in your page give the search engine spiders an idea of how your page is structured. Therefore, if you can put in important keywords that are relevant to your page´s content in the header tags, the search engine will then know that this particular page contains information on topics relating to those keywords – thus helping your page rank better for those keywords.

It´s actually simpler than it sounds, suppose you have a page that´s titled "How to optimize your website". Now, you might have two sections on that page – an article on website optimization and one on general optimization tips. Now instead of it all together, here´s what you could do:

• H1 tag for the page heading – including a variation of the Title tag

• H2 tags for both sections – "Website Optimization" and "Optimization tips" in this case.

Textual Tags

When a search engine spider is scanning a page, it´s looking for several factors to determine what is important and what´s not. In particular, it looks for text tags – bold, underline or italics, to help it rank the page. Why?

Simply, the search engine spider is programmed to “think’ that any text that is put in bold, italics or underlined is considered important information by the user, and therefore it “might’ be important. This is where bullet points come in handy as well.I said “might’ be important because search engine spiders have very sophisticated algorithms that look at hundreds of other factors, including the relevance of the surrounding text.

So if you concentrate on putting bold or italics tags around your core keywords (while maintaining a natural flow of content), you will be directly improving the chances of a search engine spider ranking that page higher for those keywords.

Similarly, if you have an important list of points that you want to emphasise, you could put them in an ordered (numbered) list or just a plain bulleted list on your page – this will set that portion of text apart and alert the search engine spider that this text is more important.

Monday, September 11, 2006

Increase traffic to your blogsite

Being a relatively new blogger I've been doing some research into how I can increase the effectiveness of my blog. I thought i would share some of my findings.

Participate at Related Forums & Blogs whatever industry or niche you're in, there are bloggers, forums and an online community that's already active. Depending on your market, you may need to think one or two levels broader than your own content to find a large community, but with the size of the participatory web today, even the highly specialized content areas receive attention. A great way to find out who these people are is to use Technorati to conduct searches, then sort by number of links.
Del.icio.us tags are also very useful in this process, as are straight searches at the engines (Ask.com's blog search in particular is of very good quality).

Intelligent linking when you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there's a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. It's almost always better to be over-generous with links than under-generous.

Content tagging Technorati is the first place that you should be tagging posts. You may want to have the tags right on your page, pointing to the Technorati searches that you're targeting. There are other good places to ping - del.icio.us and Flickr being the two most obvious. Tagging content can also be valuable to help give you a "bump" towards getting traffic from big sites like
Reddit, Digg.

Tuesday, September 05, 2006

Optimize your use of RSS

RSS started out with the intent of distributing news related headlines. The potential for RSS is significantly larger. Consider using RSS for the following:

New Homes - realtors can provide updated feeds of new home listings on the market

Job Openings - placement firms and newspapers can provide a classifieds feed of job vacancies

Auction Items - auction vendors can provide feeds containing items that have been recently added to ebay or other auction sites

Forum Headlines - support forums can provide a listing of new forum threads

Product Sales or Specials - one look at Amazon opens the mind to the endless product sale potential using RSS. Currently Amazon delivering a headline-view of the top 10 bestsellers in that category or set of search results.

Airlines - report flight delays

Schools - schools can relay homework assignments and quickly announce school cancellations.

Entertainment - listings of the latest tv programs or movies at local theatres

Press Distribution - feed for press with new releases

News & Announcements - headlines, notices and any list of announcements

Document listings - lists of added or changed pages, so that people don't need to constantly check for updates

Bookmarks and other external links - perfect for sharing lists of external links

Calendars - listings of past or upcoming events, deadlines or holidays

Law Enforcement - let the community know of location and status of sex offenders as they move into a community.

Search results - to let people track changing or new results to their searches

RSS in the Government - Site details how RSS is used by various government agencies

If you are using RSS in an innovative way please leave a comment.

Whats the RSS All About?

RSS seems to be getting very popular in the world of SEO so I thought I would explain what the fuss is all about.

RSS is an acronym for Really Simple Syndication and Rich Site Summary. RSS is an XML-based format for content distribution. Webmasters create an RSS file containing headlines and descriptions of specific information. While the majority of RSS feeds currently contain news headlines or breaking information the long term uses of RSS are broad.

RSS is a defined standard based on XML with the specific purpose of delivering updates to web-based content. Using this standard, webmasters provide headlines and fresh content in a succinct manner. Consumers use RSS readers and news aggregators to collect and monitor their favorite feeds in one centralized program or location. Content viewed in the RSS reader or news aggregator is place known as an RSS feed.

RSS is becoming increasing popular. RSS is a free and easy way to promote a site and its content without the need to advertise or create complicated content sharing partnerships.

Sunday, September 03, 2006

Search Engine Spiders

Search engine spiders or robots are the basis of how search engines work. Providing the right information to search engine spiders is what search engine optimisation is all about.

Search engines use software to gather information about your website. This software examines the code of your website, looks for links pointing to your site, and also at who you link to. This software is called by many names, usually search engine crawlers, robots, or most commonly, spiders because they crawl the "web".

These search engine spiders attempt to understand what is important about your website, and its place in the global market. The spiders remember how often they find links to your website. They try to work out what content of yours is relevant, and what content is important. As we all know content is king in that search engines need to find out what your site is about, and they do this by the search engine spiders being able to read your content easily and effectively.