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Tuesday, August 15, 2006

Unethical SEO?

This post briefly discusses some of the most common forms of unethical search engine optimization.

Unethical search engine optimization techniques can be unlawful, however you would be surprised how many people use these methods. A lot of what is now called unethical SEO used to be accepted, until people went overboard and it started to have a negative affect on the web as a whole.

The most common form of this is keyword stuffing and is when your site consists of long lists of keywords and nothing else. There are ways to put keywords and phrases on your site without running the risk of getting banned.

You may have seen 'invisible text' if you've been selecting the text on a page and found words that are the same color as the background. This text is often lists of keywords put there in the hope of fooling search engine spiders while hiding the words from visitors. This is considered unethical, and should be avoided.

A doorway page is a page that isn't designed for real people to see - it's purely for the search engines and spiders, in an attempt to trick them into indexing the website in a higher position.

Even though unethical SEO is tempting, and does work, it should not be practiced as it is annoying to users, but more importantly can get you banned from search engines. Your sites' search engine rankings just aren't worth the risk. Use efficient SEO techniques to get your site ranked higher, and stay away from anything that even looks like unethical SEO.


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