Optimize Me

Wednesday, August 09, 2006

Title it Right

Nothing could be simpler than the title you give to your web pages right?

Unfortunately, the vast majority of websites that you visit these days have really poor titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.

If you go to Google and type in a search phrase, you get back a listing of web sites that match the keywords you entered in. If you look closely, you'll notice that each search listing hyperlink is also the title of that website. The title you choose needs to describe to your prospects what your website is all about. It needs to be able to entice your prospects to click on your listing over any other listing. If your title is simply your company name, you are most likely loosing lots of traffic. You will also find it difficult to rank highly on relevant keywords to your site.

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