Optimize Me

Wednesday, August 09, 2006

How not to optimize your title

Following on from my last post i thought i would provide a brief mention of the 'title tag' mistakes that should be avoided.

  • Do not leave your title tag blank, under any condition.
  • Do not write title tags that are unrelated to the content on the page.
  • Do not use 'Untitled' or default text in your title tag. Some web page editing applications may place some default text in the title tag. Make sure you check your title to ensure this does not happen.
    Search engines compare text in the title tag against actual textual content on your page to rate relevancy, if the two are not related this will decrease your ranking. Also it is annoying for a person who visits your page when the title tag they saw going into your page is unrelated to the content on the page. This may result in a visitor never coming back to your site in the future.
  • Do not stuff your title tag with repeating keyword phrases.
    This may be looked upon as spamming by most search engines and they may penalise your ranking.
This is one of the first things i learnt whilst working at PushON and have benefitted from the knowledge gained.

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