Optimize Me

Tuesday, August 15, 2006

Google ranking exposed

In this first post relating to google ranking techniques i would like to explain the term 'click through rate' and the importance of this to your site.

The click through rate (CTR) of your site may play an important roll in adding up good points on your Google Search Engine score card. The CTR is the rate that people click “through” to your site. Referrer statistics are the numbers and methods visitors use to visit your site. This information tells the site administrator, and Google, from where did you arrive from to land on this site. Did you click through from a search engine (which one), directly, from another site (which site), or, as revealed in the patent, from the cache, temporary files, bookmarks, or favorites of your Internet browser.

The click through rate is also based on the CTR of the advertising on your site. The more ads which are clicked, the higher your score.

The CTR is also monitored for fresh or old content - in other words, are they visiting new content on your site or old posts or articles? Trends and seasons are also taken into account as certain subject matter gains precedence with the time of the year.

In some of my future posts i shall be explaining some of the other factors google takes into consideration when ranking your site.


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